HOW TO WRITE A GREAT BLOG POST

Holly Sheriff MSLS • May 11, 2020

Have you ever read a blog post that had a real impact on you? Did it leave you wondering how the author was able to write an excellent copy?  Page ranking and blog popularity depend upon a variety of factors. These factors can vary by industry, market size, audience size, and amongst other things. It is a popularity soup test that changes over time based on several algorithms.

In today’s post, I will tell you what I have found makes an excellent copy. I will share some actionable tips to help you redefine your writing style for a great blog post So, let us begin.

WHAT MAKES A GREAT BLOG POST?

If you think finding the right keywords is the backbone of a great blog post – think again. Sure, having a high-ranking keyword will help your post, but it will not ensure success. A successful blog post depends upon several factors. The keywords you use are only a small fraction of the test. Apart from the words themselves, you should also consider:

  1. How easy is it to read your post?
  2.  Is it visually engaging?
  3. How well do you answer your audience’s question?

To help you publish a fantastic blog post, I will share with you a few tips that will help you answer these three questions and more. Are you ready? Let us get started!

WRITING A GREAT BLOG POST

All lawyers and paralegals are great writers. Writing is what we do every day. Yet, being a great writer is not enough when blogging. It is your writing style that might be killing your blog’s popularity with your key audience. So, what can you do today to help your blog posts?

  • Create an essential checklist for every blog article you write.
  • Start with an outline.
  • Pick a topic based on questions from potential clients.
  • Research your topic to ensure you are adding value.
  • Write a title that is engaging yet short – no more than 70 characters.
  • Use your keyword in the title.
  • Write like you are having a conversation with a nonlegal professional.
  • Avoid industry-based jargon.
  • Write shorter sentences.
  • Use headings, subheadings, bullet points, and highly engaging graphics.
  • Plan out your keywords, images, and include alternate tags for your images.
  • Find the perfect length based on the complexity of your topic.
  • Answer your question with clarity.

Use the tips mentioned above to redefine your writing style to level up your blog.  However, avoid writing to sell your service to people. Write to simply have meaningful conversations with people who need to hear what you have to say.

LEVEL UP YOUR BLOG POSTS AND TAKEAWAY

Level up your blog posts by thinking like your audience. Before you publish your blog posts, ask a friend or spouse to read it. Pay close attention to your post’s readability score. Readability is a measure of how enjoyable and comfortable your blog post is to read. Among different kinds of readability measures, Flesch–Kincaid readability level is the popular and accurate one.

Flesch–Kincaid readability score of 60.0–70.0 or above is desirable. There’s always a suitable synonym for a word or set of words. Replacing a set of words with a single appropriate word helps a lot in increasing the readability level. Additionally, ditching unnecessary words will significantly improve your readability score. The next time you sit down to write a blog post, consider creating a level up writing checklist by incorporating my tips. More likely than not, these tips will help you write a great blog post!

Need more support? Contact me any time – I’m happy to help lawyers and paralegals level up their engagement with their connections!

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