Objections and Goals

Objectives and goals are two words many attorneys and paralegals use interchangeably when it comes to outlining business strategies. To ensure success with your business, it is vital you, and your staff understands the differences between objectives and goals. And you may be thinking, you already know the difference, but sometimes it is not you, it’s your staff you get lost. Don’t feel bad. It’s easy to confuse these two terms when you’re hyper-focused on the end game.

As you’re gearing up to write your objectives and goals for your business for 2020, let’s have a refresher.


An objective is a specific, measurable action you must take to achieve your desired outcome.

Objectives are:
• Actionable;
• Operational;
• Observable;
• Narrow in scope (broad and general);
• Tactical;
• Measurable;
• Precise intentions;
• Based on fact;
• Tangible, and
• Short term.


Goals are the desired outcome you want to achieve.
Unlike objectives goals are:
• Abstract;
• General;
• Intangible;
• Based on an idea;
• Vague;
• Strategic; and
• Long term.

Set-Goal-you-can-control-Ticket bvparalegal
Typically, when you read about objectives and goals, the word goal is ALWAYS listed first. We have intentionally reversed the two terms. Yes, you indeed need the overall goal written down; first, we get it. Yet, as a training tool, it works better to list the word objective first in most training materials. This helps team members remember the small differences between the two terms.
Objectives and goals are crucial to the success of any business. If you find your team struggles to meet the goals for your business – try going back to the basics – define the terms, then move forward, setting your goals.

That’s a wrap, thank you for reading! Contact us any time for a free appointment to chat about your goals and objectives for your practice or paralegal firm – we’ll be glad to help!

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