Deck the Halls with Content: 5 Ways Lawyers Can Boost Awareness This Holiday Season
Struggling with holiday content for your law firm? Discover 5 ways lawyers can boost awareness on social media and websites without giving legal advice.

The holiday season presents a unique puzzle for attorneys. Your clients are focused on family, festivities, and shopping—not necessarily legal matters. How do you create relevant holiday content that keeps your practice top-of-mind without crossing the ethical line of providing legal advice?
The answer lies in connection, not consultation.
Lawyers can (and should) participate in the holiday spirit online. You just need the right strategy. An active social media and web presence during this time humanizes your firm and builds community trust.
Cultivate Engaging Holiday Content
T1. Spotlight Your Community Involvement
The holidays are the peak season for giving. Does your firm sponsor a local toy drive? Does your team volunteer at a food bank? Share this.
Active participation in your community shows the human side of your practice. Post photos of your team volunteering (with permission, of course). Write a blog post celebrating a local charity you support and encourage your followers to donate. This builds goodwill and anchors your firm as a vital partof the community—a group of real people, not just a name on a building.
2. Publish General Safety and Preparedness Tips
You can protect your community without giving case-specific advice. Create content that addresses common, general risks associated with the holidays.
- A personal injury lawyer can publish a "Holiday Travel Safety Checklist" (e.g., check your tires, pack an emergency kit, avoid drowsy driving).
- A DUI/DWI attorney can share "5 Ways to Be a Responsible Holiday Party Host" (e.g., offer festive non-alcoholic drinks, have a rideshare app code ready).
- An estate planning attorney can post about the importance of protecting your family, positioning "getting your affairs in order" as an act of love to consider for the New Year.
3. Humanize Your Firm and Team
People connect with people. Use the holidays to pull back the curtain and show the faces behind your legal work.
Post a simple "Happy Holidays" graphic featuring your team. Run a "Meet the Staff" series where a paralegal or associate shares their favorite holiday tradition or recipe. This content is highly engaging and reminds your audience that your firm is composed of dedicated individuals who are also part of the community.
4. Discuss Goals and Resolutions for the New Year
The end of the year is a natural time for reflection and planning. Frame your services as a tool for achieving a secure and successful new year.
A business lawyer can write a blog titled "5 New Year's Resolutions for a Healthier Business," suggesting entrepreneurs "Review their contracts" or "Update their employee handbook." This identifies a need without providing the specific legal solution, prompting them to call you for help.
5. Run a "Year in Review"
Look back on your firm's major milestones. Did you celebrate an anniversary? Did you add a new partner? Did you (ethically) achieve a significant, non-confidential milestone for your firm?

You can also create a post reviewing major (and public) legal changes in your practice area from the past year. This reinforces your authority and expertise. You are not advising a client on their specific case; you are reporting on general information, solidifying your role as an industry expert.
Stop Dreading Your Content Calendar
Crafting consistent, ethical, and engaging content takes time—time you need for billable hours and case preparation. If you're an attorney or paralegal struggling to keep up, let us help.

Best Virtual Paralegal offers expert social media management and ghost-writing services specifically designed for the legal industry. We handle the content creation so you can focus on your clients.
Visit us today to learn how we can fill your content calendar and grow your practice!
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With over two decades in legal writing, research, and business development, Holly A. Sheriff, is a seasoned paralegal, author, coach, and speaker. As founder of Best Virtual Paralegal LLC, she has been a trailblazer in the virtual paralegal and career-coaching industries. Holly collaborates with attorneys and law firms nationwide, delivering high-level litigation support services, virtual coaching, and business consulting. Her mission is to provide professional excellence, strategic insight, and career-elevating support for legal professionals.
Disclaimer
The information provided on this blog is for general informational purposes only and does not constitute legal advice. It is directed at licensed practicing attorneys seeking legal support services.
